The third source I am using is an article called “Miller Brewing Company” by Josh Anderson, Holly Fritz, Ahmed Harris, Joe Osorio, and Yuki Yabushita. This article talks about some weaknesses Miller went through in order to make the company stronger. A weakness that Miller had to face was advertisements offending customers and beer consumption being at a stable rate of consumption. It is almost impossible for the Miller Brewing Company to increase in consumers if the beer consumption is not increasing. In order for Miller Brewing Company to be successful, so the Miller Brewing Company needed to create advertisements to get the word out and increase business. But, the company had to take it account for peoples attitudes and values.
It is a fact that antioxidants in beer can affect eye health, consuming too much alcohol is a risk, and may cause osteoporosis (disorder when the bones become brittle and subject to fracture). This scares people away from alcohol because they do not want to get hurt. This drives the company’s business downward because less people are consuming alcohol so the business is not increasing in consumers and therefore not gaining more money. Miller shows ads on TV to promote his brewery so he can stay in business. But, advertising on TV on many different channels is difficult because Miller can lose consumers who are disappointed in Millers ad campaigns. Miller needed to find appropriate times and channels to promote his brewery. It is known that after 9/11 the US alcohol use has been increasing. This means that people are consuming more alcohol when they are depressed or stressed out. These times are opportunities for Miller to gain more consumers. Also, it is becoming known that women’s consumption rates are increasing especially at universities. This is also another possible opportunity for Miller to show advertisements/ create a new product for that specific age group.
This article provides me with a different perspective of the Miller Brewing Company. The company needs to take into account the values of their future customers while putting out advertisements because the company still needs to make a profit. It is difficult to increase consumers when the company may be losing other consumers due to disagreements in the advertisements. This article gave me some helpful information on how advertisements can help the company as well as tear the company down. It also was very useful in explaining how peoples different attitudes and values play a role in the company as well as events that happen.
This source was helpful in explaining some of the different advertisement strategies the Miller Brewing Company had to think about when putting out their campaigns to receive more business. I would have liked to see some videos or pictures of the old advertisements this company had but this source did not provide me with any. I am looking to try to find some so I can see the difference throughout the years on how they changed due to the changing environment.
Anderson, Josh Fritz, Holly Harris, Ahmed Osorio, Joe and Yabushita, Yuki. Miller Brewing Company. Print.
This source seems interesting because advertising is HUGE to breweries. The summary of the article was not bad by any means, however, did it give you any more information from this source? Or was that the jist of it? I’m just curious. Also, what is your research question? I’m also curious to know because with the MillerCoors Co. you could go in many different directions in talking about them. You could write a paper just on advertising or the history so I am just curious to know. Good work and good luck on your exploratory essay!
My research question is why did the Miller Brewing Company start in Wisconsin, were there any major difficulties along the way, and how did it become so well known. The article did have some more information about the Miller Brewing Company but it was unrelated to my research question.
Overall I think that this source you found is a credible one because it seems like you have found some useful information about of Miller brewing companies. Maybe you could try to narrow your search and figure out who some important people were during the creation of brewing companies, as well as try to bring clarity between what the article is stating and connecting your thoughts to that text. I ran into a bit of confusion while reading this separating your thoughts from what the summary of the article was saying. Good job, keep up the good work.
Using this article will be very helpful to you, allowing you to answer the part of your question about “were there any major difficulties along the way.” For this source you may want to look into the credibility of the authors. All of the names of the authors are unknown to me and probably many other people as well. Overall, this is a good source, just make sure it is a credible one.