My journey to explore the history of the Leinekugle Brewing Company and the changes they have made over the years has been a “success” in my eyes. It has forced me to finally go and take the tour of the brewery, and has allowed for me to discover more about the history of my favorite beer!  I had always known a “vague” history of Leinekugle. In doing this blog, I have really been able to answer a few questions I had always been curious about. I was always interested in knowing more details about the founder (Jacob Leinenkugel), and how he started the brewery in Chippewa Falls, Wisconsin. I found out that Jacob Leinenkugel had a family history of brewing beer, he further helped himself by choosing the great city of Chippewa Falls, where the logging industry and pure water where two key ingredients to starting a brewery. In doing a project like this, taking a tour provided not only great informational facts, but allowed for me to recognize and understand the changes/progression’s the brewery has made over its years in business. The Leinenkugel Brewery has come a long ways since its start up 147 years ago. It has survived through the toughest times of being in the brewing industry (The Great Depression, The Prohibition). Leinenkugel has proved they are a well-established company by adapting to change. They were able to fight through the Prohibition and The Great Depression by taking on new business. They created non-alcoholic beverage called “Leino”, along with taking on the business of bottling soda water to help them survive. Leinenkugel further showed the quality of the company by merging with nationwide powerhouse Miller Brewing Company in 1988. Though I have learned a lot from my research of Leinenkugel Brewing Company, one thing I may continue to explore is what key contributions were made by each president during his time in charge? I would also like to know more in detail about the brewery’s history during the time of World War II.