I choose to do my research on the history of the Leinenkugel Brewing Company, to see how they have progressed, and what changes they have made over the years.

I am interested in this topic, because I am from Chippewa Falls, WI; home of the Leinenkugel Brewing Company. Being born and raised in Wisconsin I know “beer” is always a great subject for discussion, because everyone knows how much Wisconsinites love their beer! Having a brewery in my home town has made Leinenkugel the choice of beer for my family for generations. My grandfather drank Leinenkugel almost his entire life. This than led to it being my dad’s beer of choice, and has now been my preference for beer for the past few years. Though I grew up in the town, I am still unfamiliar with its long history and the changes it has undergone since its start up in 1867.

I feel this topic is worth exploring, because I see Leinenkugel as more than just a beer. It’s a family tradition, and a company that has had a huge impact on the city of Chippewa Falls and the community I grew up in.  I am really interested in knowing more about how it all started, and what changes they have adapted to over different periods of time (i.e. The Prohibition Era).