The source for this fourth blog post of mine was a bit unexpected. I came across a video review of 6 Leinenkugel beers done by John Leinenkugel, brother of Jake Leinenkugel and Dick Leinenkugel, who are 5th generation brewers of this great brewery. These three brothers are carrying out their great-great grandfathers mission of a great brewery. The review was done at Lakeville Liquors located in Lakeville, Minnesota and was posted in 2011. The reason I say that this source was unexpected was because I had been starting to focus my attention on the topic of the Miller purchase of Leinenkugel. After watching this review and getting some more information from John Leinenkugel, I have come to realize that there is much more interesting history, that needs to be mentioned of the brewery and how it came about.
This video shows the rhetorical context by showing logos. John Leinenkugel pours each beer into a clear glass when reviewing them, and reveals the mastery of the great brews that this brewery puts out. Whether it be Summer Shandy, Leinenkugel’s Red, Honey Weiss, Sunset Wheat, they all present well which provide good logos for this company’s beer.
The video starts out with John Leinenkugel giving a history of the brewery of itself, and also him and who he is. In 1845, Jacob and also four brothers of his accompanied by their parents immigrated to Sauk City, Wisconsin from Germany. This is where the art of the Leinenkugel Brewery was born. The father of these brothers, Matthias, taught each of his sons the art of brewing. All of these brothers left Sauk City except for one to start their own breweries. The most amazing piece of history I have found in all of my research is that at one point in time, there were five separate Leinenkugel breweries operating under the authority of five separate Leinenkugel brothers. The only brewery to survive prohibition was the brewery of Jacob’s. I find it truly remarkable of what Leinenkugel’s could have been had prohibition not have went into affect. John Leinenkugel made a remark about the sixth generation, which I thought was a hint that this brewery has no plans to grow out of a family-run business in the near future. Throughout the video I kept thinking of how much I believe in the Leinenkugel mission of delivering great beers and keep the brewery in the family.
This source has arguably given the most to my research of the Leinenkugel Brewery. This source has added to my understanding of how the brewery was started, and how it remains in existence today. This source has given me more focus on how the brewery was started, and also how it has been able to remain today. From here I would like to go more in depth into the times of prohibition and how one brewery was able to stay alive when the others could not.
This is really cool research. I did not know about its roots. Its really good that you are getting away from the merger. There is more important information about the company than just the Miller merger. I will say it again that is really cool. Keep up the good work!
interesting source of information. I can tell you go a lot out of if though, through the accurate information that you provided. According to my knowledge, Indeed the “6th generation” is plans to continue the family business. Jakes daughter is going to school to play a large roll in the company along with his two sons I “think” currently are working at the brewery. I hope you follow through with going more in depth about the brewery’s time during the prohibition.