One of sources I will be using for my Wisconsin Cheese Industry research is an article that called “Wisconsin Cheeses”. I found this interesting source from our McIntyre library website. I choose this source because this source explain modern cheese industry in Wisconsin. I have been researching mostly about the history of the Cheese industry in Wisconsin. But this source is more about cheese industry now a days. This sources explain why Wisconsin is known for cheese and how Wisconsin is related to cheese.

This source is published on Gourmet Retailer magazine with unknown author in 2003. This sources is written for the reader of Gourmet Retailer magazine or anyone who is interested in Cheese or Wisconsin. The purpose for writing this is to explain audience that how Wisconsin is related to cheese and what do people do for their cheese to become famous. Author creates more distance between him/her and the audience by using formal words and you or he/she.  Moreover, author creates ethos by giving the audience some real facts and explaining some events that are happened at the past.

Wisconsin has many virtues such as the nice people, the Dells, great beauty of the nature. But most people in minds, Wisconsin is synonymous with cheese. It is because Wisconsin is the largest and greatest cheese producing state in the US and it is the world’s fifth largest cheese producing region as well. Wisconsin cheese even win award at global competitions. Over the past decade, Wisconsin got the most of award at the World Championship Cheese Contest.  They also steadily win top honors at the annual American Cheese Society Conference in a many kinds of categories. Wisconsin does not win only for the testament to the quality and flavor of cheeses but it might also be their effective merchandising tools. Wisconsin cheese makers even have a slogan for display which is ‘Judge for Yourself’.  Also, Wisconsin is the first state to require that cheese makers to be licensed and the only one to implement a master cheese maker certification program. This program is only for the people with at least 10 years’ experience as licensed cheese makers.  Lastly, most people do not know about this but there is a seasonal nature of cheese sales. People buy cheeses all year around but at holiday time, people can get great opportunities with cheese sales. For example, Italian style cheese for Columbus Day and almost anything American for the fourth of July.  

After I reading this source, I can understand why Wisconsin is so famous for Cheese around the world even though I think that Wisconsin is not a good place for dairying because it has a very long winter. I did not know that Wisconsin this the fifth largest cheese producing region in the world. I did not know Wisconsin cheese is famous all around the world either. But I learned that how much Wisconsin cheese makers are putting their efforts on their cheese. Wisconsin cheese makers are trying really hard not only on caring about the tastes or quality of cheese, but also caring about the displaying and doing the decorations as well. In addition, I was really impressed that Wisconsin require that cheese makers to be licensed. This and its master cheese maker certification program can be good reasons to answer why Wisconsin cheese is popular. They do not let anyone to produce cheese in Wisconsin. They want cheese makers to be educated to make the best cheese.  I am so glad I found really interesting and informative source.