My first source that I came across was the Pabst Blue Ribbon official website. I figured that if I was going to use a source, why not go to the official website? Once I got past the age-restricted entry, I noticed that there was a tab labeled “History”. Once I got into the history tab, I saw that there was a timeline specified to the Prohibition era labeled “Prohibition & Beyond”. I chose to focus on the Prohibition because when people are learning about the upcoming of a brewery that was founded in 1844, you wonder how they adjusted during the Prohibition.

This timeline begins in 1920, shortly after the Prohibition began. It shows how the Pabst organization adjusted by making the next best thing for Wisconsinites…. Cheese. Along with the creation of Pabst-ett cheese, which Pabst sold over 8 million pounds of,  Pabst also created soft drinks and malt extract. In 1933 when Prohibition ends, Pabst sells their cheese operations to Kraft, and began getting back to what they were best at which was selling beer.  I found this as an unusual way to adjust but it worked for them in the time being where they couldn’t brew beer.

This is a historical page about Pabst, created by Pabst, and for Pabst fans. The reason that I point that out is because it is created by Pabst, there is going to be some type of bias throughout this website. If you were making a website about something that you created, you would want the website to exclude anything negative and to promote what you have created. This is the same situation here. While this source is informational, it is also promotional. These were a couple things that I had in mind while looking through this site.