I will be researching the history of the Leinenkugel Brewing Company. Including their business through the times of prohibition, modern business, and the effects that the company had on Wisconsin. I am intrigued by this topic of Leinenkugel’s and its history because of its relationship with between students. College students drink, and the Leinenkugel Brewing Company Brewing company provides these college students with much of the booze that is consumed by college students. I am interested in the history of Leinenkugel’s because of my lack of knowledge of its operations, and also where it may have affected my life and me.
This topic of mine is important because of its association with Wisconsin and towns around Eau Claire. I did not realize how close Eau Claire is to the founding of Leinenkugel’s, which makes me find it necessary to explore the stories and the effects of the business to Eau Claire and Wisconsin as a whole. As a Minnesota-born citizen, I did not find it important to research Leinenkugel’s because it did not pertain to my life, and where I grew up.
As a student here in Eau Claire, I find it essential to find history of Leinenkugel’s, and to share it with people that may be interested in the topic. Through research of the Leinenkugel Brewing Company, I hope to find not only history of the beer industry, but also history of the effects of it to the towns of where it was founded.
Another aspect of Leinenkugel’s is there decision to go national with the Summer Shandy brew. How was the decision made? What obstacles were overcome? Do they have to open a new brewery somewhere else? Are they going to nationalize any other brews. On a personal note, my dad loved the shandy brew. I used to get him a six pack for father’s day. Now, he hates it. He says that Leinenkugels ruined a perfect beer. So is it a mistake to go nationwide? Its good for profit, but what about the craft beer.
I love this topic! Leinenkugels has had a major impact on the Chippewa Valley. Since I am from the Eau Claire area, I know how prideful people in this area of this place. I’m also really interested to know how much of an impact, economically speaking, Leinenkugels has had on the Chippewa Valley. I know it brings lots of tourists and locals in to enjoy there delicious beer. Look into why people visit the brewery? I have heard they give great tours but I still would like to know more about it! Also talk about the actual owner, I think his name is Jacob but I’m not sure! I’m excited to hear about the history of this place.
Great topic! I like your reasoning’s behind choosing it. it shows your actually interested in the subject. Leinenkugel has there hands in many events around the area. they are sponsors for a lot of local events. i.e. (country fest, rock fest, northern state fair…and more)