My research of the Leinenkugel Brewery Company has offered me a great sense of history. From it’s founding in 1867 by Jacob Leinenkugel, to present day. Through the reading I have done over the past few weeks, I have received great knowledge of how the brewery operates and what it’s goals are. It has been family-run and owned since 1867 and continues to be today by Jake, Dick, and John Leinenkugel. Chippewa Falls, the city where the Leinenkugel Brewery was founded was perfect for a Jacob’s new brewery because of the pure water and also because of the Logging town, which Chippewa Falls had been when Jacob had arrived and was starting the brewery. The purchase of the Leinenkugel Brewery in 1988 by Miller gave a scare to many employees and supporters of the Leinenkugel’s on the issue of Miller overtaking the small brewery of Leinenkugel’s. The Leinenkugel Brewery was able to overcome adversity throughout its years of business. Whether it be from prohibition, where alcohol was outlawed, to the Great Depression, which affected so many businesses and people, all the way to the purchase by Miller. The Leinenkugel Brewery was able to maintain a successful business from its start up in 1867 through 147 years of hardship and change. My research has offered me great answers to questions I have come across during this project. The research I have done of Jacob Leinenkugel and the history of company has given me a great answer to my questions of how Jacob Leinenkugel was able to start this company and keep it going, and also the changes the brewery has gone through have made it a successful brewery. I have found that because of the history of the family of the Leinenkugel’s, and their brewing past has given them an advantage in maintaining a successful brewery. Since the brewery is family-run and owned, this gives them another advantage of being able to stay true to their roots and not be overpowered by the current society of big companies and corporations.
4 thoughts on “My Review of the Process”
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Very good and complete summarization of your research so far, but what questions do you still have? The brewery has a long history. What parts haven’t you looked into yet? Anyways, congrats on a well done research blog.
Nice job with the summary of your project, it appears your research has led you to conclusions that have helped to answer your research question. I don’t know if you have information about this in your previous posts, but after reading this I would like to know what happened to the brewing company after Miller bought them? Were they able to continue making their beer or did Miller just force them to making Miller beer? Overall nice job, seems like this will help you in your exploratory essay.
I think this is an interesting topic, and it is interesting to follow along because it relates closely to my topic of prohibition and the effects it had on Wisconsin. I am glad you have been able to find so much information regarding Leinenkugel’s brewery in this Chippewa Falls area because I was not having much success in finding answers to my questions by keeping the range in this general area of Wisconsin. It is interesting that a family owned company was able to make it through the hard times of prohibition, did you read any specifics on how they were able to stay afloat during those tough times? Overall I think you have done some great research and a good job at answering your questions.
Great concluding blog post. I’m sure that you were able to find the answer to your research question with all the knowledge you have gained through your research. It sounds like you have no further research left and you are ready to finish your exploratory essay. I really liked how you hit all the major years for the brewery (Great Depression, Miller, Prohibition, ect.) With so much information I would imagine it being difficult to summarize your research for so much history, and with that I wish you the best of luck!