World’s Ugliest Color – Pantone 448 C

World's Ugliest Color - Pantone 448 C:

“Pantone 448 C, also called "opaque couché,“ may get a bad rap, but this sewage-tinged hue actually has an important mission. Out of the entire rainbow, experts chose the green-brown shade to discourage smoking. And one look at this swatch will convince you of its habit-breaking abilities.”

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