I’m reading Wyoscki et al’s Writing New Media, and Anne Wysocki offers a definition of “new media texts” that I find quite interesting:
I think we should call “new media texts” those that have been made by composers who are aware of the range of materialities of texts and who then highlight the materiality: such composers design texts that help readers/consumers/viewers stay alert to how any text—like its composers and readers—doesn’t function independently of how it is made and in what contexts. Such composers design texts that make as overtly visible as possible the values they embody. Considering new media texts in this way, I think and hope, helps us to see where openings for agency are within the new media texts we compose.
Under this definition, new media texts do not have to be digital; instead, any text that has been designed so that its materiality is not effaced can count as new media. (15)
Wysocki, Anne Frances, Johndan Johnson-Eilola, Cynthia L. Selfe, and Geoffrey Sirc. Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Logan, UT: Utah State UP, 2004.