These ads are pretty shocking, and I especially like this one, for how emaciated and deathly Wonder Woman looks â€” and the statement below that “AIDS makes us all equal.” Some of these ads are pretty provocative (check out the links to Queerty and InventorSpot for more ads), including a series of ads with people engaged in sex acts with scorpions. I wonder, though, how effective they are at making people actually think about AIDS and to communicate and use condoms. This is especially a problem as AIDS isn’t getting as much attention as it used to, and I also think because of the mainstream notion that AIDS is a gay disease (despite afflicting mostly straight women). But of course, those are reasons to make the ads more eye-catching and provoking.
About Michael J. Faris
Assistant Professor of English with research areas in digital literacy, privacy and social media, and queering rhetorics.
This blog serves as a place to think through things, record thoughts, share interesting stuff, and hold conversations. Welcome!
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