http://michaeljfaris.com/blog/2006/07/passages-from-althusser/ rhetorics, compositions, technologies, literacies, sexualities Tue, 27 Mar 2012 21:32:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://michaeljfaris.com/blog/2006/07/passages-from-althusser/comment-page-1/#comment-99 Reid Adams Mon, 26 Nov 2007 01:07:39 +0000 http://oregonstate.edu/~farism/blog/?p=197#comment-99 I wonder if an update is needed to Althusser's privaleging of Schools as the most influential ISA. I think one could easily argue that, in our era of consumerism, the Communication ISA, in partnership with the Cultural ISA, has perhps the greatest influence. Because of corporate attempts to brand consumer culture with a sense of sameness, dominant ideology is transmitted in ways that Althusser could not have imagined. The portal for ideoligical transmission seems endless as capitalist motives weave in and out of our daily lives as we live pop culture. I wonder if an update is needed to Althusser’s privaleging of Schools as the most influential ISA. I think one could easily argue that, in our era of consumerism, the Communication ISA, in partnership with the Cultural ISA, has perhps the greatest influence. Because of corporate attempts to brand consumer culture with a sense of sameness, dominant ideology is transmitted in ways that Althusser could not have imagined. The portal for ideoligical transmission seems endless as capitalist motives weave in and out of our daily lives as we live pop culture.

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